Posted on December 09, 2016
We recently sat down with Mateusz, owner of pokerbreak.net and Paysafe partner to discuss some key issues in the affiliate industry.
What made you start this business?
I entered I-Gaming world accidentally. From an early age, I was a big fan of sport - and when I was eighteen, I found a betting forum where I started work as a content writer. Despite my lack of experience and business knowledge - I had spotted an opportunity to earn extra money while I was finishing high school and I joined forces with another member of that community, and we established our own gambling forum. I’m now seven years in the industry, operating pokerbreak.net and enjoying every day in the business. I enjoy working with interesting people from all over the world in the I-Gaming industry
Why do you promote digital wallets as a means of secure deposit and withdrawals to your customers? What is the benefit to your business?
I believe e-wallets increase players value and helps our customers to play their favorite games while enjoying fast, easy and secure access to their funds. In some markets, the availability of e-wallets is crucial – as players prefer e-wallets to more standard payment methods, and we could see how this increased our affiliate revenues. A key factor for us at Poker break is to recommend only safe payment methods and e-wallets like Skrill and NETELLER meet this essential requirement.
What do you find the most challenging thing about the affiliate industry?
I think most challenging thing right now for affiliate business is legislation. European governments have a different approach to the matter of online gambling legislation - from liberal to the more conservative places with government monopoly resulting in operators being blocked. Legislation changes quickly and affiliates have to diversify their traffic - you never know what the next day will bring.
What advice would you give other affiliates looking to enter the iGaming market?
Find your niche, focus on quality content and remember about player’s needs. This when combined with a passionate and hard-working team of people will help you succeed in the challenging I-Gaming environment. Important - use new 'marketing tools' and social media to build your brand and create an advantage over your rivals. Also - attend gaming conferences - networking is a great tool to help speed up the growth of your business.
What is the biggest risk you have ever taken?
That's a good question! Probably jumping from a 10 meter cliff into a 15 degrees river near Split, Croatia. Did I mention I have a fear of heights!!
Your favorite sport?
Football, but I also love watching tennis - especially good, old Roger Federer. Due to a knee injury, I can't play football anymore; so I started running more seriously (finished a few half marathons) - many good ideas come after a 12km+ running session - trust me! :)
Can you tell us something outstanding about your country?
You all probably know our famous dumplings (in Polish called 'pierogi'), but it's not the only thing worth mentioning about Poland. Despite great still undiscovered (for most foreigners) cuisine, Poland is full of picturesque and scenic places. Some of you probably heard about the Lake region Mazury - which was almost voted as one of 7 wonders of nature. Poland has a rich history, and I truly recommend visiting Cracow, Gdansk and the Auschwitz-Birkenau (German Nazi concentration camp). If you like nightlife - you will also find something for you in Wroclaw, Cracow or Warsaw.
Which is the most exciting end of year tradition/ritual in your country?
The end of a year in Poland is a magical time. Poles spend a lot of time with friends and family - we love the festive season. Polish people are a quite conservative – we respect tradition at Christmas. We share waffers (called in Polish 'opłatek') with other family members. Next major tradition is eating traditional Christmas Eve dinner and preparing an additional place at the Christmas table for an unexpected guest - this has its roots in legendary Polish hospitality.